E-Commerce Mobile App Trends to Transform the Retail Industry in 2023
E-commerce has been on the rise for years, but it's about to peak in popularity thanks to the rise of mobile shopping. By the end of 2023, e-commerce is expected to to Statista. account for 22% of all retail sales worldwide, up from 14% in 2017, according What's driving this growth? Consumers are increasingly comfortable making purchases on their smartphones, and retailers are responding by investing in mobile-friendly e-commerce experiences. In fact, 61% of shoppers say they're more likely to buy from a mobile-friendly site, and 40% have turned to a competitor's site after having a bad mobile experience, according to Google. To capitalize on this trend, retailers need to ensure their e-commerce sites are optimized for mobile. Here Are Four Mobile App Trends That Are Transforming The Retail Industry: 1. Personalization Personalization is one of the most effective ways to improve the mobile shopping experience. In fact, 74% of consumers say they're mor...