E-Commerce Mobile App Trends to Transform the Retail Industry in 2023

Pk

E-commerce has been on the rise for years, but it's about to peak in popularity thanks to the rise of mobile shopping. By the end of 2023, e-commerce is expected to
to Statista. account for 22% of all retail sales worldwide, up from 14% in 2017, according

What's driving this growth? Consumers are increasingly comfortable making purchases on their smartphones, and retailers are responding by investing in mobile-friendly e-commerce experiences. In fact, 61% of shoppers say they're more likely to buy from a mobile-friendly site, and 40% have turned to a competitor's site after having a bad mobile experience, according to Google.

To capitalize on this trend, retailers need to ensure their e-commerce sites are optimized for mobile.


Here Are Four Mobile App Trends That Are Transforming The Retail Industry:

 

1. Personalization

Personalization is one of the most effective ways to improve the mobile shopping experience. In fact, 74% of consumers say they're more likely to purchase from a site that offers personalized recommendations, according to Segment.

Retailers can personalize the mobile shopping experience in several ways, including offering customized product recommendations based on past purchases, browsing behaviour, and location. Other personalization strategies include providing personalized discounts and using push notifications to share timely and relevant information with customers.

2. Augmented Reality

Augmented reality (AR) is quickly gaining traction in the retail industry thanks to its ability to provide an immersive and interactive shopping experience. AR allows shoppers to virtually try on products, which is especially helpful for clothing and cosmetics. It also enables retailers to provide interactive product demonstrations and rich media content that brings products to life.

3. Chatbots

Chatbots are another emerging technology that's changing the retail landscape. By the end of 2022, the global chatbot market is expected to be worth $1.25 billion, up from $190 million in 2017, according to Grand View Research.

Chatbots can be used to provide customer support, recommend products, and answer common questions. They can also be used to handle more complex tasks, such as booking appointments and placing orders.

 Also read: 5 Tips For Succeeding With International Shipping

4. Mobile Payment

Mobile payment is another trend that's transforming the retail industry. In 2021, mobile payments reached $503 billion, up from $235 billion in 2016, according to Statista.

Mobile payment allows shoppers to pay for products and services using their smartphones. This is convenient for customers and can help reduce transaction time. It also eliminates the need to carry cash or credit cards, which can be especially helpful for customers who are making impulse purchases.

To Conclude:

In general, the future of the retail industry looks quite promising in terms of e-commerce. First, traditional stores are expected to increasingly use digital technologies for purposes such as product promotion and customer engagement. In particular, they will use more interactive displays, mobile apps, and social media in the upcoming years.

 Read more Blog:

What is Last Mile Delivery in eCommerce Logistics?

The Role of Freight Forwarders in Global Trade

Value Chain vs. Supply Chain: What's the Difference?

Optimizing the Supply Chain for Maximum Efficiency

 

Comments

Post a Comment

Popular posts from this blog

5 Tips For Succeeding With International Shipping

Pk
Image
  The internet and the revolutionary forces of cutting-edge technology have turned the world into a global village where everything, from political affairs to commerce, is interconnected. Although import-export trade has been around for centuries, international shipping has never been as convenient as it is now. This is certainly traceable to the development of robust infrastructure and technology, which have enabled door-to-door international shipping. The global e-commerce logistics market was worth US$ 317.34 billion in 2021. From 2022 to 2027, the market is expected to rise at a CAGR of 15.60%, IMARC Group predicts, reaching a value of US$ 803.24 billion. This blog will serve as an invaluable resource for you if you are just getting started in the e-commerce industry. It will walk you through every step of international shipping, providing some pro tips on how to be successful in global shipping. Read more: What is the International Shipping and Fulfillment Process Flow? Int...
Read more

Optimizing the Supply Chain for Maximum Efficiency

Pk
Image
A company's supply chain is the lifeblood of its operations in today's interconnected global economy. On top of it, we construct everything else. The value you create for the world will depend on how well you manage the transformation and movement of assets through that supply chain.     Here are some suggestions for improving your supply chain management.   Techniques To Improve The Efficiency of Supply Chain Management Rise in Supply Chain Transparency When goods are delivered on time and according to quality standards, supply chain visibility helps boost overall performance. Enhanced supply chain insight boosts production efficiency, which in turn reduces manufacturing costs. Profits rise as a result of lower inventory and storage expenses.  Automation of The Supply Chain  The company can expand, save money, and provide a better service to customers by automating its supply chain procedures. It's useful for keeping track of stock, supplier sele...
Read more

Adapting to Modern Commerce: The Evolution of Logistics with Cutting-Edge Courier and Freight Forwarding Practices

Pk
Image
In the landscape of modern commerce, the profound transformation brought about by the emergence and expansion of courier services and freight forwarders cannot be overstated. These changes have not only reshaped business operations but have also played a pivotal role in enabling global trade and optimizing supply chain efficiency. The Changing Face of Commerce The 21st century has witnessed a transformative shift in business operations and consumer behavior, with e-commerce emerging as a driving force. Consumer expectations now revolve around fast, reliable, and cost-effective delivery services. This shift necessitated a corresponding evolution in logistics practices to keep pace with the demands of contemporary commerce. The Global Reach of E-commerce A defining characteristic of modern commerce is its global reach. E-commerce platforms enable businesses to transcend geographical boundaries, offering products and services to a worldwide customer base. While this global reach presents ...
Read more